The End of Traditional Marketing

by on May 31, 2013 in Beginners, Editorial, Online Marketing, Search Engine Optimization, Small Business

When will marketing be upturned from the days of old and break into the future? It already has! Look at how businesses today are advertising and their effectiveness. With more and more newspapers shutting down or moving to an online only format, how effective can advertising in a newspaper be if not enough people are […]

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Effective SEO for Small Businesses?

by on May 28, 2013 in Marketing, Online Marketing, Search Engine Optimization, Small Business

It’s easy to get caught up in finding the “best solution” or the “magic bullet” for your online strategy for your small business.  However, I believe that many of the methods and tactics used by SEO “Experts” tend to be either ineffective, or the rate of success is so low that it leaves me questioning […]

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Social Media Considerations for Small Businesses

by on January 19, 2013 in Marketing, Small Business, Social Media

I’ve worked with small businesses on their web presence for several years.  In those years, I’ve found that many small to medium sized businesses have a desire to have a presence in Social Media.  I’ve also found that many of these same retailers are ill equipped to handle the challenges that they might face while […]

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Gangnam Style Marketing

by on September 22, 2012 in Marketing, Online Marketing, Untraditional Marketing, Viral

I just read an analysis on the marketing success of the viral Gangnam Style video, presented on the Harvard Business Review blog. I’d recommend reading through some of the marketing techniques that were used to promote the video, and why it has crossed cultural boundaries. The key take-away that I found was this: Make your product […]

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Google’s Advice for SEO

by on September 21, 2012 in Beginners, Google, Search Engine Optimization

I found the following video on YouTube published by Google’s Web Master Help of  Maile Ohye explaining how she would consult a startup business on Search Engine Optimization.  It’s a great starting place for new businesses and those beginning to work on their online presence, filled with many of the great “best practices” that I […]

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